Founding Demand Generation Lead at Mimica

Mimica ยท Marketing ยท California ยท FullTime ยท remote

posted 2026-04-14

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WHAT WE ARE BUILDING Mimica's mission is to empower enterprises, teams, and individuals to reclaim their most precious resource โ€” time and work more efficiently, with greater purpose and impact. Our AI-powered task mining observes employee actions across the desktop and categorizes them into detailed process maps. Mimicaโ€™s process intelligence highlights inefficiencies, prioritizes improvements based on ROI, recommends the optimal technology for automation (RPA, intelligent document processing, GenAI), and provides a blueprint for building new automations and transforming work. Visit our Career Page https://www.mimica.ai/careers to learn more. YOUR MISSION As a Demand Generation Manager, you will play a critical role in expanding market presence by driving high-quality pipeline through a combination of inbound and marketing-led initiatives. You will shape how enterprise buyers discover and engage with Mimica, ensuring that demand generation efforts translate into measurable revenue impact. PART OF YOUR DAY-TO-DAY - Build and scale a digital-first demand generation engine that drives qualified enterprise pipeline. - Design and execute multi-channel campaigns across paid media, email, SEO, and social, aligned to target segments and markets. - Develop and balance broad-based demand generation initiatives with targeted, account-focused programs. - Continuously test, measure, and refine messaging and campaign performance based on data and sales feedback. - Partner closely with sales to ensure strong alignment on pipeline quality, conversion, and follow-through. - Own funnel performance across key stages, including pipeline generation, conversion rates, and campaign ROI. - Drive the promotion and distribution of key initiatives (e.g. content, webinars, campaigns) to maximize reach and impact. - Collaborate with cross-functional stakeholders to ensure consistent messaging and execution across the go-to-market motion. WHAT YOU WILL BRING - Proven experience in B2B SaaS demand generation with direct ownership of pipeline creation. - Strong track record of building and scaling digital-first campaigns that generate qualified pipeline. - Ability to translate market insights and performance data into messaging and campaign optimization. - Experience operating across both strategic planning and hands-on execution. - Strong understanding of paid channels (e.g. LinkedIn, Google), SEO, email marketing, and conversion optimization. - Analytical mindset with experience in attribution, experimentation, and funnel performance management. - High level of ownership and adaptability in fast-paced, high-growth environments. WHAT WE OFFER ๐Ÿ’ฐ Generous compensation + stock options - aligned with our internal framework, market data, and individual skills. ๐Ÿข Distributed work: Work from anywhere - fully remote, in our hubs, or a mix. ๐Ÿ’ป Company-issued laptop, remote setup stipend, and co-working budget ๐Ÿ“ Flexible schedules and location โ˜€๏ธ Ample paid time off, in addition to local public holidays ๐Ÿผ Enhanced parental leave ๐Ÿง˜โ€โ™€๏ธ Health & retirement benefits ๐Ÿ“– Annual learning & development budget ๐ŸŒด Annual workaways and regular virtual & in-person socials ๐ŸŒ Opportunity to contribute to groundbreaking projects that shape the future of work Note: Some benefits may vary depending on location and role โš ๏ธ Mimica will only contact candidates from an @mimica.ai email address. We do not request banking or sensitive personal information during the recruiting process.